The robotics and automation landscape just got a major boost with the merger of HowToRobot.com ApS, a global automation market platform, and Gain & Co., a leading robotics and automation consultancy. The newly formed entity, operating under the name "HowToRobot," has also secured an investment from Sagitta Ventures, a noteworthy venture capital firm that will take a seat on the company's board.

This strategic combination aims to address a critical need in the industry – enabling businesses of all sizes to navigate the increasingly complex world of automation and robotics. Despite the growing demand for these technologies, driven by labor shortages, supply chain disruptions, and the need for long-term resilience, most companies still struggle to automate effectively.

"Businesses need automation and robotics like never before to make up for labor shortages and supply chain disruptions and simply to protect them in the long run," stated Søren Peters, now co-CEO of HowToRobot. "But without help, only few are able to fully take advantage of the technology. The merger and investment allow us to extend that help to every business that needs it."

A One-Stop Shop for Automation Expertise

Founded in 2017, HowToRobot has established itself as a comprehensive platform offering companies an overview and easy access to automation and robotics suppliers globally. Complementing this, Gain & Co. has built a reputation for providing vendor-independent advice on every aspect of the automation journey, from getting started to technology selection and implementation.

By combining these strengths, the new HowToRobot positions itself as a one-stop shop for businesses seeking guidance and support in their automation endeavors. The company's co-CEO, Søren Pap-Tolstrup, underscored the value proposition, stating, "The world of robotics is still new to many, and most need help to some extent – from technical advice to finding solutions and building the business case or simply finding the best place to start. When combined, our platform and advisory have the depth, reach, and flexibility to support businesses where and when they most need it."

Keeping Pace with Rapid Innovation

The robotics industry has experienced a remarkable surge in recent years, with global robot installations more than tripling over the past decade, according to the International Federation of Robotics (IFR). This demand has fueled a wave of innovation, making it increasingly challenging for prospective customers to keep up with the latest developments.

"Robotics is developing so fast that it can easily seem overwhelming," Peters acknowledged. "What most need is often just someone to talk to who knows the market and who they can trust for reliable and impartial advice. By letting our two companies join forces, we can now provide all that in one place."

Despite the record-high robot installations in 2022, as reported by the IFR, HowToRobot's research suggests that the average business has explored only about 5% of its addressable potential for automation. Peters attributes this gap primarily to limited expertise and knowledge about automation within companies.

"Most businesses have still only scratched the surface of what is possible and makes sense to automate," he said. "With the right guidance and easy access to potential solutions, robot adoption can reach a whole new level."

Expansion Plans and Global Ambitions

The latest investment from Sagitta Ventures, whose financial details were not disclosed, will enable HowToRobot to accelerate its growth and expand its offerings globally. The company plans to broaden its platform, advisor team, and partner network, adding expertise and the capacity to conduct on-site automation screening.

Furthermore, HowToRobot aims to deepen its market understanding of robotics and automation, positioning itself as a trusted source of expert advice for businesses worldwide.

With Søren Peters and Søren Pap-Tolstrup at the helm as co-CEOs, the merged entity is poised to become a driving force in democratizing access to automation and robotics, empowering businesses of all sizes to unlock the full potential of these transformative technologies.